Branding & Identity
Competitive analysis and moodboarding
Initial directions using line, shape, and typography
Preferred marks in black and white
Favorite marks from round 1 were paired with typography and given descriptions that aligned with the brand.
The top 3 directions were chosen and explored.
4 mood boards were created to establish a color direction for the mark
The color and style was explored based on the chosen color mood board
A set of guidelines was created to ensure proper use of the brand moving forward.